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Advertiser Guide: working with a third-party partner Table of Contents1 Introduction to online advertising and AdWords2 Google and third-party partners3 How to work with a third-party partner4 What to watch out for5 AdWords basics Introduction to online advertising and AdWords AdWords is Google’s advertising product, which displays your ads to people looking for products or Get online traffic with paid ads on Google. An expert Google Adwords consultant knows the ins and outs of Google Adwords, and all the different ways to optimize your ads to increase profit. 7 (90 reviews) Trustpilot Rating- 4. Google Ads Management / Managed SEM (Search Engine Marketing) is a crowded marketplace with agencies touting their ability to increase quality scores, lower click prices, and dominate impression shares, all while cleverly avoiding what clients want the most, CONVERSIONS. 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